After watching the documentary to this song, I was praying that the UK rapper would surprise me with the official video and try stay away from the typical 'urban' type of video. XO Man has been on the grind and hustle for some time now and all his hard work is paying off very well. The 'Follow Fashion' video is explanatory in itself. Its about being different and XO Man along with his featuring rappers, are different themselves in terms of style and music.
A stand-out guy with a stand out video, this South Londoner seems to have the right idea to break into this hard industry. But will he be too different for the consumers or is he just different enough to be accepted? In due time and with more music, we will find out how far XO Man's journey will go.
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